“It is true that most users will not click on paid ads. However, as any expert in paid search marketing will tell you, we do not want “most” users—we want buyers. If your paid search ads are targeted with specific keywords and well placed on the search result page, then some buyers will click on your ads.”

John Ellis, Senior Online Marketing Manager, ResortQuest Vacation Rentals.
(parte de post originalmente publicado no Search Engine Land)